Menu engineering
See which dishes really earn, and what to do with each one
Every dish is placed by how often guests order it and what it earns after ingredients: Stars, Plowhorses, Puzzles and Dogs. Each comes with plain advice: keep, reprice, move on the menu, rework or drop.
- Compared within each category, the standard Kasavana & Smith way
- The dishes that carry most of the margin, at a glance
- Price check against what each dish should cost






